Football is more than just a game—it’s a cultural force that unites people across borders, backgrounds, and identities. But here’s where it gets even more fascinating: adidas and Arte Antwerp have just dropped their first-ever capsule collection, and it’s a bold tribute to North African football culture. This isn’t just sportswear; it’s a celebration of heritage, artistry, and the untold stories of the African diaspora in Europe.
The collection, a head-to-toe range featuring apparel, footwear, and accessories, is a masterclass in blending sportswear style with artisanal craftsmanship. Think intricate lace trims, elegant embroidery, and a color palette of red, green, white, and black—a direct nod to the flags of North African nations. And this is the part most people miss: it’s not just about aesthetics. Each piece is a deliberate homage to the profound role football plays in Morocco, where the sport transcends boundaries and creates a shared identity.
But here’s where it gets controversial: While the collection celebrates North African influence on European football style, it also raises questions about cultural appropriation versus appreciation. Is this a genuine tribute, or does it risk oversimplifying a rich cultural narrative? We’ll let you decide.**
Shot by Moroccan-born, Paris-based photographer Ilyes Griyeb, the campaign is a raw, honest portrayal of everyday life in North Africa. Featuring footballer Brahim Díaz, whose Moroccan-Spanish roots mirror the collection’s cultural narrative, the visuals spotlight the people and places that form the heart of football communities. Griyeb’s lens captures the essence of grassroots football in Marrakech, showcasing its significance not just in Morocco, but across the continent.
The collaboration itself is a meeting of minds: Arte’s founder, Bertony Da Silva, brings his Angolan roots and European upbringing, while adidas contributes its global football expertise. The result? A collection that tells a story far beyond the pitch. From the ADIDAS Z.N.E. tracksuits to the knitted jerseys with Arabic text translating to ‘Sport Unites Africa’, every piece is designed to resonate deeply.
And this is the part most people miss: The collection isn’t just about fashion; it’s about amplifying local voices. As Da Silva puts it, ‘Our new campaign is built with and by local voices in Morocco. From the photographer to the set team, every still and scene is rooted in collaboration.’*
Available now on adidas.com/sportswear and the adidas app, the collection ranges from €45 to €220, with an exclusive Z.N.E. PU leather jacket priced at €450 via Arte. But here’s the real question: Does this collection truly honor the cultural energy of African football, or does it fall short? Let us know your thoughts in the comments—this is a conversation worth having.
